It is really hard to get too lyrical about socks but I enjoy that they have a good length so that my lily-white legs do not panic the girls in the office when I cross my legs and that you have colours other than the black, black or sometimes black in the high street stores.
I have been wearing these socks for years now. I have them in every colour. The 95% cotton content is the best for breathability (don't listen to the lies they tell you about 'bamboo' which is actually viscose). The longevity of these socks is excellent - they have a one year guarantee! The price is also amazing for an Australian made sock (think about people who pay much, much more for Chinese made socks and you will start to question excessive margins and markups!). THE BEST SOCKS.
I get all my socks here now. I buy the 11-14 size, and I find them a little snug, but I get about six months before holes develop in the toughened toes, so that's pretty good.
This is my third purchase of different socks. I get all my socks here now. You get what you ask for and pay for. There is no point driving down to Myer or DJs and fighting for a park. I ordered these late one night from my iPad before I went to sleep.